Rjukan is known as the birthplace of industrialization in Norway and a candidate for the UNESCO’s world heritage list. We believe Rjukans future is about using the past in an innovative way. The town should see the redesign of the town square in this context. Rjukan Heritage Central is generator in this work. Rjukan Heritage Central is a new organization where the different actors working with the industrial heritage come together. The heritage center is an arena for the development of the industrial complex in a number of areas, cultural and commercial. The location next to the library and the City Hall opens up new synergies. The square can become a arena that mixes innovation, business development, culture and politics.